Synergy of Cubism art, artificial intelligence and natural patterns. Explore Koi Dress by IANA and TOM.
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Digital craftsmanship is at the core of IANA Digital Couture House, where we focus on exclusive digital materials and traditional tailoring. The exclusivity of the designs and materials is brought to life sustainably thanks to the limitless potential of digital fashion.
IANA Digital Couture House creates digital-only fashion, making couture inclusive and accessible. The mission is to bridge the gap between physical and digital fashion, bringing real world symbols, stories and traditional crafts into the digital realm. Digital couture is sustainable, limitless and inclusive. Explore ways to wear it here.
IANA Digital Fabrics include the most exclusive high-end designs, such as beaded fabrics, embroideries, sequins, and knits. All materials are created procedurally, ensuring the highest resolution for any digital fashion design. Thanks to digital solutions, our couture house is able to experiment with extraordinary designs while staying committed to the brand's message of sustainability and advocating against the exploitation of labour in the luxury sector.