KOI

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Synergy of Cubism art, artificial intelligence and natural patterns. Explore Koi Dress by IANA and TOM.

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Digital Embroidery of a digital couture dress. The design includes such digital fabrics as pearl net, net, cylindrical beaded fabric, digital ropes, digital pearls and sequins.

Digital Tryon of a digital pearl necklace. Black and white photo.

Floating digital organza, an underwater render with light rays penetrating the water depth. Digital fashion design which has textures of real acrylic pinnigs by Peter Bear.

Digital material, digital exclusive fabric with beaded leaves.

Digital Craftsmanship

Digital craftsmanship is at the core of IANA Digital Couture House, where we focus on exclusive digital materials and traditional tailoring. The exclusivity of the designs and materials is brought to life sustainably thanks to the limitless potential of digital fashion.

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Reinventing Luxury

IANA Digital Couture House creates digital-only fashion, making couture inclusive and accessible. The mission is to bridge the gap between physical and digital fashion, bringing real world symbols, stories and traditional crafts into the digital realm. Digital couture is sustainable, limitless and inclusive. Explore ways to wear it here.

The necklace is made of hundreds of digital pearls carefully positioned into an intricate geometrical pattern.

A luxurious pearl necklace has never been so easy to wear. Just put this AR filter on and feel gracious.

Photo: Yaroslav Shuraev
Video: Yaroslav Shuraev

Art Pop is a transformative piece bridging classic New Look elegance with the world of digital fashion. The dress is a living, abstract art piece with its alternating brush strokes as a symbol of constant change.

Photo: ZERO10 @zero10.app
Video: ZERO10 @zero10.app

When I managed to get through the thick darkness of the jungles I saw you. My bird of paradise. Your feathers swept past and disappeared before I could even release myself from the creepers to witness your wild beauty.

Ever since, I see you in my dreams, looking at me with your exotic eyes.

Come fly with me, let's fly, let's fly away. Nothing can be more charming, tempting and seducing than a rose-coloured dress embroidered with a couple of love birds taken straight from a modernist painting.

Photo: KUDETA VISUALS @kudeta_visuals
Video: ZERO10 @zero10.app

When most I wink, then do mine eyes best see,
For all the day they view things unrespected;
But when I sleep, in dreams they look on thee,
And darkly bright are bright in dark directed.
Then thou, whose shadow shadows doth make bright,
How would thy shadow’s form form happy show
To the clear day with thy much clearer light,
When to unseeing eyes thy fair imperfect shade shines so?

William Shakespeare (Sonnet 43)

You are exotic. You are enchanting. Looking at you makes me lose all connection with reality.

Do you even exist or am I daydreaming?

The headpiece is the result of a creative experiment. The natural flow of the waves was created as Iana allowed the digital material shape into the most incredible silhouettes by itself.

Photo: Yaroslav Shuraev
Video: Yaroslav Shuraev

When you're a badass anonym, but still want to be cute and fluffy.

Koi Dress is a synergistic design by TOM and IANA. It was created in 1.5 hours during the Hot Potato ZERO10 community challenge. The white and red AI-generated painting in cubist style, combined with rock-n-roll façon, gives you a retro vibe. The turquoise fish scales texture reveals the final reference: it's a koi!

Photo: @cengizakturkofficial

Dark metal in combination with an outburst of colours taken straight from the northern lights. It is not a contradiction. It is metamorphosis. You witness how colours merge, creating the most mesmerising hues.

Photo: Yaroslav Shuraev
Video: Yaroslav Shuraev

Sitting on the edge of an azure-blue lagoon, I was playing with the pearls I acquired from the clams I harvested to survive on this island. Suddenly, like a heatstroke, I saw your eyes luring me into your deep waters.

It must have been a mirage.

The eyerings are an innovative piece of jewellery made possible thanks to the limitlessness of the AR. Elegance in combination with playfulness is the key to your charming meta-look.

Photo: Yaroslav Shuraev
Video: Yaroslav Shuraev

It must have been a celebration or some kind of ritual when I saw you dancing around the fire. I will never forget how your eyes were reflecting the untamed flames, almost making me believe It was them who started the fire. The creaking of the wood, the rhythm of tambourines and the sparks ascending to where the gods reside nearly intoxicated me.

This is my present to all of you who supported my creative digital journey throughout 2022. As a matter of fact, this filter is not the gift itself, but rather a metaphor that the biggest gift for me is you, my fellow digital friend.

Merry Christmas and Happy New Year!

Your IANA

new drops

Digital material of a knitted fabric. Traditional knitting sceme. Knit made in Substance Designer

digital fabrics

IANA Digital Fabrics include the most exclusive high-end designs, such as beaded fabrics, embroideries, sequins, and knits. All materials are created procedurally, ensuring the highest resolution for any digital fashion design. Thanks to digital solutions, our couture house is able to experiment with extraordinary designs while staying committed to the brand's message of sustainability and advocating against the exploitation of labour in the luxury sector.

Shop Digital Fabrics